Dec 8, 2011

NYC STORE HOLIDAY WINDOW DISPLAY

Besides the famous Rockefeller Center Christmas Tree, nothing captures the Christmas spirit in the Big Apple quite like the classic department store window displays. From snowflakes to shopping bags and even a full-on storyline, this year’s displays continue their tradition of being entertaining and awe-inspiring.
Macy’s ,151 West 34th Street between Sixth and Seventh Avenues,
helps to make wishes come true with “Make-A-Wish” windows. The  first window sets the tone using 3DFusion, the first 3D technology of its kind in retail history Other highlights include an interactive ‘make-a-wish’ window, where visitors can design their own ornaments to take home virtually on their mobile devices.
Lord & Taylor, 424 Fifth Avenue at 38th Street, asked children from Women In Need shelters and local schools to draw what they believe Christmas is made of for the theme, “What is Christmas Made Of?” Inspired by these pieces of art, the stores mechanical holiday windows feature 125 of their original drawings
Saks Fifth Avenue, 611 Fifth Avenue between 49th and 50th Streets, puts on a dramatic light show: The Snowflake & Bubble Spectacular. An updated twist on last year’s bubbles theme, the show is projected onto the building’s facade. A new soundtrack was composed just for the show, along with a unique six-projector system that appears to change the features of the building itself using vivid 3D programming.
Tiffany & Co, 727 Fifth Avenue at 57th Street,
The famous jewelry store really kicked up its holiday window this year. The window frames look like they're part of a spectacular merry-go-round, and each window has a porthole in which a story about escaped carousel animals helping Santa deliver his gifts unfolds.

Bergdorf Goodman, 754 Fifth Avenue at 58th Street, collection is titled “Carnival of the Animals.” With individual windows called “The Brass Menagerie,” “Testing the Waters” and “Breaking the Ice,” the display includes all sorts of wildlife, from primates to polar bears. In “Teacher’s Pet” a model dressed in a black and white lace Marchesa gown stands inside a 3-dimensional paper classroom filled with similarly colored paper animals, including a life-sized paper zebra and panda bear.
Bloomingdale’s, 1000 Third Avenue at 59th Street, is known for their legendary shopping bags, and this year’s theme will celebrate the iconic designs throughout the years. Oversized vintage bags nestled in  velvet will open or spin, showcasing a diorama of intricate sculpted animation. 
If you would like to do something extra, go from Tiffany to the  Le Parker Meridien Hotel at 119 W 56th Street at Sixth Avenue to see 7 fabulous gingerbread house displays. This is free and open 24 hours a day, but to vote on your favorite display, you have to purchase a ticket for $1.00 at the concierge desk which is open from 7am to 11pm daily. 
Next week I'll tell you about the most spectacular Holiday Light Displays in Brooklyn, Queens, Long Island.

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